Monday, 26 March 2012

Its simple, produce what people see as valuable...

Dr David Brand spoke on Leadership in the Global Food Industry and highlighted the significnace of food retailers.  He provided some staggering figures such as the turnover of WalMart at $425 Billion US running a 3.25% profit margin.  They are a big player!

He also highlighted that the multinationals which have gotten big are ingredient brands or non-food brands rather than food companies.  He noted the reason for this differece is the control that the consumer's personal preference determines whether they buy the product or not.

The most poignent comment Dr David made was that farmers needed to own companies that produce items that the public saw as valuable.

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