My study topic - Innovation Adoption

Over the year my reflection have revolved around why would a farmer go to the risk and hassle of changing their business to take on new ideas and technology. The availability of subsidies distorts this process, the free market seems to encourage it... I want to understand the why better, and how we can build on the positive drivers with our industry people building programmes. I am hoping the US will help build this picture .....

Off we go again-USA bound

Here we go again. I am off on my third and final leg of Nuffield scholarship. This trip focuses on gaining a better understanding of the drivers of the creation and adoption of innovation by farmers on and off farm. I will explain more soon..... I've gotta board a flight to the US.